• 100 Flex Response
  • A Balanced 100 Flex Combines Comfort With Responsive Control, Making It Well Suited For Intermediate And Advanced All-Mountain Skiers.
• 100mm Medium-Volume Fit Profile
  • Built Around Atomic's Versatile 100mm Shape, Offering An Excellent Balance Of Comfort, Precision, And Day-Long Performance.
• BOA® Dialed Fit Platform
  • Micro-Adjustable BOA Closure Builds A Precise, Consistent Wrap Around The Lower Foot For Enhanced Comfort, Improved Foothold, And Better Control.
• Prolite Reinforced Shell Build
  • A Light Shell And Cuff Are Reinforced In Key Areas To Maximize Power Transfer While Minimizing Weight.
• Mimic Heat-Shaping Liner
  • Advanced Mimic Technology Lets The Liner Mold Around The Foot And Ankle For A Personalized Fit And Increased Comfort.
• Memory Fit Heat Customization
  • Heat-Fitting Technology Shapes The Shell And Cuff Around Your Foot For Better Fit, Comfort, And Skiing Performance.
• All-Mountain Range
  • Built To Perform Across Groomers, Mixed Snow, And Varied Terrain While Preserving Comfort Throughout Long Ski Days.
• Smoother Shell Wrap
  • BOA Technology Brings More Even Pressure Distribution Across The Forefoot, Reducing Pressure Points And Improving Responsiveness.

With the Men's Hawx Prime 100 BOA Ski Boots, comfort and control meet in a boot that does not demand expert-level aggression to feel alive. The medium-volume shape suits a broad range of feet, and the BOA lower closure helps smooth pressure across the forefoot. This is the boot for skiers building confidence across groomers, soft bumps, and afternoon chop. It offers a friendly path into Atomic's proven Hawx feel.