• 3D Ankle & Heel: A pre-formed, anatomical ankle and heel area provides a precise and comfortable fit.
• Memory Fit: Advanced heat-fitting technology reshapes the plastic cuff and shell to your leg and foot shape.
• 100mm Last: Medium Width / MV: This anatomical 100mm last combines a medium forefoot and volume to fit most skiers right out of the box.

An easy-to-wear alpine boot for all-mountain skiers, the Atomic Hawx Prime R100 GW hits the sweet spot between providing support without forgoing comfort. With a medium 100 flex and mid-volume 100mm last, it’s a great fit for skiers with medium-volume feet looking for a forgiving option. Next-level Prolite offers streamlined construction with supportive reinforcements in key areas to ensure skiers have the strength and confidence to drive a turn on all conditions. A 3D Bronze liner comes with cushioned and pre-formed anatomical shaping around the heel and ankle for a comfortable fit. Memory Fit allows for full customization of shell, cuff, and liner in minutes. Cantable GripWalk pads combine added traction and grip when walking with the power transfer of a standard alpine sole while skiing. The boot is finished with Durable Surface Texture to improve durability and long-term aesthetics. Visible Sizing and easy-to-read Boot Sole Length makes fitting a breeze.